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Hyundai is Supernal
  • 21 Dec 2021 08:53 AM
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Hyundai is Supernal

On Nov. 5, Hyundai Motor Group announced the formation of “Supernal, LLC” (www.supernal.aero) to lead its AAM efforts. “The Company is developing a family of electric air vehicles and convening public and private stakeholders to responsibly shape the emerging Advanced Air Mobility (AAM) industry. It plans to launch its first commercial flight in 2028 and scale operations, leveraging the Group’s manufacturing expertise, as the AAM market and public acceptance begin to grow in the 2030s,” the press release stated. Jaiwon Shin, who has led Hyundai’s AAM work since 2019, was named as the CEO, while Ben Diachun remains as the CTO. Supernal means “of exceptional quality or extent” (as well as “relating to the sky or the heavens”) and “speaks to how the Company plans to revolutionize travel and enhance the passenger experience.” Supernal has offices and facilities in Washington, DC, and throughout California.

In addition, Supernal announced the expansion of its Airspace Management Consortium on Nov. 8, with the introduction of Skyroads (formerly D3 Technologies), Altitude Angel and OneSky to the industry working group. Hyundai launched the consortium in June to serve as a resource for the AAM industry and policymakers in the US and internationally as they begin to shape common operating and design standards that support industry development.

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